During my summer internship at Resideo in 2022, I had the opportunity to work on designing new creative deliverables for the Demand Response program. My responsibilities included developing visual language through graphic design techniques to promote brand awareness and communicate a more impactful message to the customer. Through my efforts, I was able to effectively encourage customer engagement with the product and achieve marketing objectives.
Demand Response - Utilities and Cooling Season (Summer Project)
Resideo is the manufacturer of Honeywell Home Thermostats; the marketing team would like to optimize the messaging to homeowners about these programs to drive enrollment with their utility. We need to create new messaging that is easy to understand what the program is, how it works, and how you, as a homeowner, have control. Additionally, we need to identify the specific assets that need to be updated and A/B test the new messaging to see if it increases.
LAUNCH OBJECTIVES / GOALS
Create a new message focused on the community for consumers to understand DR better and increase the opt-in Develop an improved landing page with direct accessibility from the Resideo website. Use graphics/visuals to educate our consumers
Messaging
Target Audience: Homeowners who own the Resideo/Honeywell home brand smart thermostat. Positioning: Resideo/Honeywell home consumers value having an efficient and connected smart home. Blackouts are more prevalent with the increasing use of electricity during summer. Demand Response makes it easy for customers to maximize their energy and provide a significant impact on their communities. Tagline: A more innovative way to conserve energy in your community.
NEW ANIMATION DESIGN
WHAT ARE ENERGY EVENTS?
The Animation design effectively communicates complex ideas through visual storytelling and dynamic movement, providing the audience with a memorable and engaging experience.
FRAME I: Nighttime. Show a Residential cityscape (no towers or tall buildings, but homes and small businesses close together. Show power in the community flickering but not going out. The scene enhances the potential blackout.
FRAME II: Show multiple people getting a text alert about a demand response event happening
FRAME III: Go back to cityscape visual with power now steady and working fine.
FRAME IV: Sign-up page information, corporation logo.
