Project Overview
Welcome to Aosakura, an immersive showcase of exceptional branding and packaging design. Delve into the captivating world of Japanese Matcha as we blend traditional artistry with modern aesthetics. Through this project, we aim to elevate the experience of Matcha through captivating visuals, innovative packaging, and thoughtful branding. Join us on this creative journey as we demonstrate our expertise in crafting engaging brand narratives and designing visually striking packaging that resonates with discerning consumers. Immerse yourself in the art of branding and packaging design with Aosakura.
Motivation
For the Aosakura Matcha brand stems from a deep appreciation for Japanese culture and the serene experience of sipping a cup of matcha tea. We aim to capture the essence of tranquility and elevate everyday moments with our exquisite matcha products. Drawing inspiration from traditional Japanese art forms and the vibrant colors of nature, our designs seek to transport individuals to a place of calm and rejuvenation. Through thoughtful typography, delicate illustrations, and harmonious color palettes, we strive to create a visual language that embodies the pure beauty and serenity of matcha.
LOGO DESIGN - Zen Harmony
Aosakura Logos encapsulates the essence of the brand in a harmonious composition. The circular shape represents unity and wholeness, symbolizing the immersive experience of indulging in matcha. At the center, a delicately rendered green tea leaf vector captures the natural beauty and authenticity of our product. The vibrant matcha color circle surrounding the leaf reinforces our connection to nature and the rich flavor of our matcha. Finally, the small Japanese calligraphy within the circle adds an elegant touch, paying homage to the cultural heritage and traditional artistry of matcha. Through meticulous design exploration and thoughtful execution, our logo design captures the essence of Aosakura Matcha, inviting individuals to embrace moments of serenity and delight in every sip.
PACKAGE VISUAL DESIGN (MOCK-UP)
PRODUCT LINE
Experience our three main flavors: Tea, Latte, and Milk. Delight in the pure flavors of our exquisite matcha in the Tea collection. Indulge in the creamy harmony of matcha and milk in our Latte range. Savor the lusciousness of matcha infused with creamy goodness in our Milk selection. Discover your perfect matcha moment with our diverse product offerings.
POUCH DESIGN
DIELINE & 3D MOCK UP
The 青桜's pouch package design showcases a perfect blend of functionality and aesthetic appeal. The carefully crafted dieline image represents the precise structure and dimensions of the package, ensuring optimal protection and preservation of our products. The clean lines and minimalistic design reflect our brand's commitment to simplicity and elegance. With a focus on user convenience, the pouch features a resealable closure, allowing for easy access and efficient storage for a convenient package of the product lines.
BOX DESIGN
DIELINE & 3D MOCK UP
The "青桜" box design exudes a sense of elegance and sophistication, perfectly complementing its family-sized contents. The two-layer structure with a cube-shaped cap and bottom layer provides both functionality and visual appeal. The spacious interior of the box accommodates larger quantities of our premium products, allowing families and tea enthusiasts to indulge in the authentic flavors of Japan. The sleek and sturdy construction of the box ensures durability during transportation and storage. With its captivating design and ample space, the "Aosakura" box is an exquisite packaging solution that enhances the overall presentation and experience of our esteemed customers.
BOTTLE DESIGN
DIELINE & 3D MOCK UP
The "青桜" Fast Drink bottle design is meticulously crafted to cater to the needs of individuals seeking a convenient and refreshing matcha experience on the go. The sleek and ergonomic milk-shaped bottle offers a comfortable grip, allowing customers to enjoy their favorite "Aosakura" beverage effortlessly during their busy daily routines. The compact size and leak-proof cap ensure portability and convenience, making it an ideal companion for commutes, office breaks, or any time when a quick sip of rejuvenating matcha is desired. The bottle's aesthetic charm, coupled with the vibrant branding and carefully chosen typography, reflects the brand's commitment to delivering a delightful and immersive tea-drinking experience. With the "Aosakura" Fast Drink bottle, customers can savor the authentic taste of matcha, elevating their daily rituals with a touch of tranquility and indulgence.
AOSAKURA's PACKAGES COLLECTION
